GPA partnered with the National Alliance for Public Charter Schools to design and execute a highly targeted paid media campaign that achieved real results. Through a digitally animated ad campaign, we amplified the urgent need for Congress to increase funding for the federal Charter Schools Program (CSP), which had been flat-funded for seven years—a funding level that effectively amounted to a significant decrease when accounting for inflation.

The CSP is the cornerstone federal program enabling innovative and effective charter schools to open and expand nationwide. By crafting a compelling narrative and leveraging precision-targeted outreach, we ensured the message reached key decision-makers in Washington.

Our efforts helped secure the first funding increase for CSP in seven years, providing vital resources to empower charter schools across the country. This outcome underscores the value we deliver: impactful strategy, thoughtful execution, and measurable results that advance our clients’ missions.